Dr. Shahbaz Khan of Simply Good to be featured at DallasMeetup

The team at DallasMeetup is excited to announce that Dr. Shahbaz Khan DBA MBA, Manager of Customer Strategy & Execution at Simply Good, is the latest Featured Networker debut joining DallasMeetup at HERO.

Shahbaz Khan is a strategic and cross-functional leader in the CPG space, currently spearheading strategy and execution for the Purposeful Nutrition category at Simply Good Foods spanning high-growth segments like chips, bars, and shakes. His focus is on building consumer-first innovation, driving portfolio transformation, and delivering strong commercial outcomes across retail and on-the-go channels.

Previously, Shahbaz led product development and commercialization at 7-Eleven, overseeing beverage innovation across Energy, Water, Coffee, Protein, and Alcohol. He played an instrumental role in bringing numerous private label products to market from white space identification, new product ideation and vendor development to launch strategy, supply chain execution, and post-launch performance analysis. His leadership fueled the success of top-performing SKUs such as 7S Fusion Energy and 7S Iced Cappuccino, reinforcing his ability to turn insights into shelf-ready innovation.

Shahbaz holds a Doctorate in Business Administration (DBA), where his research focused on how consumers perceive risk and build trust in CPG brands particularly how these perceptions shape purchase behavior, brand loyalty, and switching patterns. He also holds an MBA in Data Analytics & Marketing from the University of North Carolina at Chapel Hill.

Beyond his corporate work, Shahbaz consults with small and midsize businesses (SMBs) on a wide range of challenges from brand ideation and product design to legal setup, financial modeling, production strategy, and marketing execution. His 360° advisory model helps founders confidently navigate the full journey from concept to shelf.

Known for his balance of creative instinct and data-driven strategy, Shahbaz thrives in fast-paced, cross-functional environments. He is deeply passionate about building purposeful, better-for-you products that are both commercially viable and consumer-loved.

Outside of work, Shahbaz is a proud father of four, a mentor to aspiring CPG entrepreneurs, and an active voice in industry conversations around brand building, innovation, and consumer behavior.

Make time to connect with Shahbaz you’ll leave with actionable insight, grounded perspective, and inspiration to build boldly. Make plans to meet Shahbaz and his team August 7th! Register now.

DallasMeetup is supported by overbookMD, Workbox, Dr Delphinium, Networking Executives, Way to Work Productions and The Drake Studios.