Peter Lebedevs of Nexo Dallas Open Joins Carson Gibbons on The DallasMeetup Dime
In a city rapidly becoming a national hub for sports, business, and culture, few events have risen as quickly as the Nexo Dallas Open—and few leaders have been as instrumental in that rise as Peter Lebedevs.
On the latest episode of The DallasMeetup Dime, Carson Gibbons sits down with Lebedevs, Tournament Director of the Nexo Dallas Open, for a high-energy conversation that goes far beyond tennis. It’s a deep dive into what it takes to build a world-class sporting event in North Texas—and why Dallas is winning on the global stage.
Lebedevs isn’t new to the game. With decades of experience across professional tennis—including stops in Memphis, Atlanta, and New York—he’s seen firsthand what separates good events from great ones.
But what’s happening in Dallas is different.
Under his leadership, the tournament has transformed into one of the premier stops on the ATP Tour—now officially an ATP 500 event, placing it among the most elite tournaments in the world.
And the momentum is undeniable.
Record-breaking attendance
Sold-out premium experiences
Increasingly elite player fields
A rapidly growing national and global profile
As Lebedevs shares on the podcast, this isn’t accidental—it’s the result of intentional design, strong partnerships, and a relentless focus on the fan experience.
