Jenna Morr of Teton Ridge to be featured at DallasMeetup
DallasMeetup is proud to announce that Jenna Morr, Sr. Director of Content Marketing & Athlete / Talent Relations at Teton Ridge, is the latest Featured Networker joining DallasMeetup at Concrete Cowboy Frisco. 🤠🥳
Jenna Morr is a senior sports marketing executive, content strategist, and athlete relations powerhouse who’s built her career at the intersection of storytelling, fandom, and modern western sports. A small-town Indiana native who once dreamed of being in the WNBA, Jenna pivoted from the court to the creative side of sports and never looked back —and thank goodness she did!
Today, she serves as Senior Director of Content Marketing and Athlete/Talent Relations at Teton Ridge, the leading western media, sports and entertainment company. She leads social/content marketing and athlete strategy across the company’s growing portfolio, including The American Rodeo and the Arizona Ridge Riders, the most-followed team on social media in PBR Teams.
Often dubbed “Rodeo’s Homecoming Queen”, Jenna brings equal parts hustle, heart, and high-impact execution to everything she touches. She’s known for blending big-idea vision with roll-up-your-sleeves grit, building brands that feel authentic, magnetic, and deeply connected to fans. Her work has spanned global sports organizations and marquee moments, from managing content for over 3+ million followers at Professional Bull Riders to driving explosive social growth at IMG Academy and up leveling storytelling and crafting athlete partnership programs at Cavender’s.
At Teton Ridge, Jenna has helped push western sports into a bold, digital-first era. She’s initiated and coordinated headline-making projects like the docuseries Rocker Steiner’s Hell on Wheels, contributed to the live game day show “Rodeo Roadtrip”, a PRCA Award-winning show for Broadcast Journalism, and supported the short film To Hell and Back, an official selection at the 2025 Round Top Film Festival. She also leads social and content for the Arizona Ridge Riders, turning the franchise into a fan-first brand and social media standout that now sets the pace for the entire league.
Jenna’s impact has earned her industry-wide recognition, including a spot on Western Life & Style’s 30 Over 30 list and as a featured guest on numerous podcasts. She’s a sought-after speaker and panelist at Brand Innovators, the Western Sports Foundation, Resistol Rookie Round-Up, and more, known for her candid, high-energy insights on branding, athlete marketing, and building culture in niche sports. Whether she’s mentoring young professionals, advising brands, or hyping up the next generation of rodeo stars, Jenna brings an infectious confidence and a let’s-go-girl energy that makes people believe bigger is possible.
When she’s not working, Jenna is usually on a plane, in the stands at a game, testing a new restaurant, or front row at a concert. You can keep up with her adventures and behind-the-scenes moments on Instagram at @thejennamorr.
Make plans to meet Jenna and her team February 5th! Register here.
