Erika Bocanegra of Southwest Airlines joins DallasMeetup at Legacy Hall

Erika Bocanegra of Southwest Airlines

Help us welcome our newest Featured Networker to
DallasMeetup’s Transportation Cohort

Erika Bocanegra Padron is a Digital Merchandising Strategist at Southwest Airlines, where she helps shape the airline's owned digital merchandising strategy through customer experiences, merchandising placements, and touchpoints across Southwest's digital ecosystem. She partners with teams across marketing, analytics, technology, and business operations to turn audience insights into experiences that support travelers throughout their journey.

With more than a decade of experience spanning travel, retail, media, and entertainment, Erika has built a career around understanding customer behavior and using those insights to improve how people interact with brands. Her work focuses on digital strategy, merchandising, and translating complex business needs into clear, customer-focused solutions.

Known for bringing clarity to complex projects and aligning cross-functional teams, Erika enjoys solving challenges at the intersection of customer needs, business goals, and the digital customer journey. Outside of work, she enjoys traveling, exploring new coffee shops, and staying involved in her local community.

Make plans to meet Erika and her team October 22nd! Register Here.