DallasMeetup Spotlight: Tyler Riddell

DallasMeetup Executive Organizer Tyler Riddell

DallasMeetup: Who are you and what is your day job?

Tyler: Hi, I’m Tyler Riddell. I’m a Fractional Marketing Manager at Marketing with Tyler Riddell, powered by Something Good Consulting Group.

Think of me as your on-demand marketing lead. I help companies build strategy, execute campaigns, and optimize performance, but only for a few hours a week.

I’ve been doing this for about 10 years across 10+ industries, and more recently, I’ve secured contracts with MIT Sloan Management Review and The Real Estate Council.

Why did you join DallasMeetup’s Executive Organizing team?
Well, I’m an OG, haha! I was involved pre-launch. Carson and I had both just stepped away from a young professionals board, and he reached out about starting something new. At that point, we’d both been in the networking world for years and saw the same problem: everything felt siloed by demographics.

DallasMeetup was our chance to experiment, bring different groups together in one space, and see what happens. We had no idea it would resonate the way it did, but the community really embraced it.

For someone attending DallasMeetup for the first time, how should they show up to get the most value?
First, bring a coworker or friend. Big networking events can be overwhelming, and having someone there makes it easier to settle in.

Then, set a simple goal: have 2–3 real, meaningful conversations. Don’t try to meet everyone. It’s not effective.

Also, don’t lead with a sales pitch. Focus on being human, being curious, and being helpful. Even if someone isn’t a direct fit, they likely know someone who is. If there’s alignment, you can always follow up after the event.

What cohort or event has been your favorite thus far and why?
They’ve all been great in different ways. The energy at the Sports Cohort was incredible, but the AI cohort last year probably had the biggest impact on me personally. I ended up landing a contract from that one.

What trends are you seeing right now in your industry or cohort that attendees should be paying attention to?
AI is obviously the big one. It’s disrupting marketing and a lot of other industries. We’re seeing companies start to replace parts of their marketing with AI, which makes sense to a degree. But in a lot of cases, they’re leaning too far and trying to automate everything.

AI should enhance human work, not replace it. The people who win are going to be the ones who know how to use AI to move faster and think smarter, not the ones who remove the human element entirely.

At this point, everyone should be learning and using AI in their day-to-day. If you’re not, you’re going to fall behind pretty quickly.