DallasMeetup Spotlight: Jessica Stettler
Who are you and what is your day job?
I’m Jessica Stettler, Digital Engagement & Partnerships Manager at Envoy Air. In my role, I lead integrated digital and social media campaigns—both organic and paid—while continuously optimizing our web presence, supporting public relations efforts, and producing branded content that brings our culture to life and attracts top-tier talent.
I’ve also contributed to major initiatives like the redesign of Envoy’s external website and our internal platform used daily by more than 22,000 employees to access pay, travel, and benefits. My expertise, however, lies in building multi-channel campaigns that spark engagement, strengthen brand identity, and drive talent acquisition, grounded in strategic storytelling and measurable performance.
Recently, I was honored to receive the Envoy President’s Award for performance and impact—an annual recognition nominated by colleagues and awarded by our President & CEO. I was also named Marketer of the Year by the Dallas Fort Worth Interactive Marketing Association (DFWIMA) and recognized as both a Digital Woman to Watch and Social Media Manager of the Year finalist by Digital Women.
Outside of Envoy Air, I help professionals build standout LinkedIn profiles and resumes that attract meaningful opportunities as the digital girlie™. I also serve as an Executive Organizer for DallasMeetup, and, most importantly, I’m a proud mom of two boys!
Why did you join DallasMeetup’s Executive Organizing team?
I joined the Executive Organizing team at DallasMeetup because it’s made up of an incredibly diverse group of movers and shakers. These badass professionals are smart, driven and are truly raising the bar in their respective fields. While we represent different industries, perspectives, and networks, we all share the same commitment, which is ultimately to build real relationships and make DFW a better place to do business.
I’m genuinely grateful to be part of such a supportive and high-caliber community. We consistently show up for one another, and there’s a real culture of kindness and generosity when it comes to sharing time, expertise, and connections.
For someone attending DallasMeetup for the first time, how should they show up to get the most value?
A little prep work before an event can go a long way. Use LinkedIn to reach out to contacts ahead of time, especially since DallasMeetup does a great job highlighting Featured Networkers and Executive Organizers in advance. That gives you a natural starting point for intentional outreach. I also recommend saving your LinkedIn QR code to your camera roll (or even your lock screen) so it’s easily accessible when you’re making introductions.
During the event, be proactive about connecting on LinkedIn in real time. Then, follow up the very next day with a personalized message to each new connection. Referencing something specific from your conversation helps strengthen the relationship while it’s still fresh and keeps the momentum going beyond the event!
What cohort or event has been your favorite thus far and why?
I am inclined to say my favorite was the very first event I attended –the Marketing Mixer at The Rustic— since it was my introduction to the group!
All the events since have been so fun and productive, but our most recent Professional Sports cohort really stands out due to the record-breaking turnout and the killer lineup of Featured Networkers we secured.
What trends are you seeing right now in your industry or cohort that attendees should be paying attention to?
Right now, several key trends are shaping the social media landscape. We’re seeing increased use of AI across platforms, a stronger emphasis on search and discovery, the continued rise of social commerce and a shift toward smaller, community-driven and private online spaces. Marketers are also starting to focus on Generative Engine Optimization (GEO) to ensure their brands remain visible within AI-driven search results.
At the same time, brands are moving away from large, broad influencer campaigns and instead activating employees as brand ambassadors while engaging with smaller, highly engaged communities. It’s a strategy I’m implementing myself at Envoy this year through the launch of our new Employee Brand Ambassador program.
Follow Jessica on LinkedIn: https://www.linkedin.com/in/jessicastettler/
Follow the digital girlie™ on LinkedIn: https://www.linkedin.com/company/the-digital-girlie/
the digital girlie™ Instagram: https://www.instagram.com/thedigitalgirlie/
