DallasMeetup Partners with So Clutch Group to bring Professional Sports Cohort to The Star in Frisco

DallasMeetup is making bold moves—and this time, we’re heading north.

We’re excited to announce a new partnership with So Clutch Group, the team behind some of the most innovative hospitality concepts in North Texas, to bring DallasMeetup’s Big-Tent, Industry-Agnostic Networking Mixer Series to Frisco for the launch of our newest cohort: Professional Sports.

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With Frisco’s fast-growing reputation as “Sports City, USA”—home to the Dallas Cowboys World Headquarters at The Star, the PGA of America, the Dallas Stars’ training facility, FC Dallas, and an explosion of sports-anchored development—there’s no better place to connect the region’s sports industry leaders, innovators, and rising talent.

So Clutch Group

Why Frisco + Why Now

The North Texas sports economy is booming. From major league franchises to world-class venues, sports startups, NIL advisory firms, performance technology, data analytics, athletic philanthropy, e-sports and the business infrastructure supporting it all—Frisco has become a destination for both competitive excellence and business innovation.

For months, the DallasMeetup community has asked for a dedicated space where professionals working in or adjacent to sports could connect, collaborate, and accelerate new opportunities. The Professional Sports Cohort is the answer—uniting executives, operators, founders, agents, creatives, and community leaders across every corner of the sports business landscape.

Partnering with So Clutch Group

To bring this vision to life, we’ve partnered with So Clutch Group, a hospitality powerhouse known for creating venues that elevate networking, socialization, and community-building. Their Frisco concept Concrete Cowboy offer the perfect backdrop for an energized, high-impact mixer experience—combining premium atmosphere, exceptional service, and the flexibility needed for a fast-growing cohort like ours.

This partnership marks a strategic expansion point for DallasMeetup as we continue building hyper-relevant sector-specific communities across DFW. So Clutch Group’s commitment to craft, culture, and connection aligns perfectly with our mission.

What to Expect at the Professional Sports Cohort Mixer

Attendees can expect the signature DallasMeetup energy—big-tent networking, curated introductions, and a buzzing room filled with the people shaping the future of sports in North Texas.

Highlights will include:

  • A first-of-its-kind gathering of sports executives, operations leaders, coaches, scouts, marketers, technologists, and community partners

  • High-quality networking supported by DallasMeetup’s rapidly growing 10,000+ professional community

  • Brand activations and partner highlights curated in collaboration with our partners

  • Special guests and cohort-specific programming aligned with Frisco’s sports ecosystem

  • A premium mixer environment built for real conversation, collaboration, and deal-making

Whether you’re building a sports tech company, working within a franchise or league, supporting athletes, managing partnerships, exploring NIL, handling real estate tied to sports, or simply looking to expand within this dynamic industry—this cohort is for you.

A New Chapter for DallasMeetup

Hosting our quarterly mixer outside of Dallas proper is a milestone for DallasMeetup and a major step forward in our commitment to making DFW the most interconnected, opportunity-rich business community in the nation. From Venture Capital and CPG to Healthcare, Commercial Real Estate, and now Professional Sports, our cohort strategy continues to scale—and Frisco is the perfect next frontier.

Register Here.

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